Analytics Manager

Wavemaker London a month ago

Analytics Manager – Journey Activation

About Wavemaker

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.

Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:

  • deep knowledge we have of our clients’ business
  • confidence to challenge what’s gone before
  • the support to go further than we thought possible

We are a part of GroupM, WPP’s global media investment management company. Discover more on, Twitter and LinkedIn

Reporting to:

  • Analytics Director – Journey Activation

Role context:

  • Combining data and technology to inform analytics and insights for Wavemaker’s Worldwide clients is a crucial part of our commitment to driving better decisions. Wavemaker depends on a committed and motivated Analytics team to build and deliver regular reporting and insight solutions for our clients, and to identify ways of utilizing emerging technologies and analytical techniques to provoke growth.
  • The Journey Activation department requires an Analytics Manager to work with the Analytics Director, Head of Analytics, and the rest of the Analytics team to define and deliver best practice Campaign Reporting, Analytics, and Optimization solutions across Wavemaker client requirements. The Analytics Manager will also advise on the appropriate use of technology, contribute to the identification of new client opportunities and provide management and development of more junior team members.

Core responsibilities:

  • Support the Analytics Director, The Head of Analytics and Wavemaker clients to identify analytical requirements and solve challenges effectively and efficiently, supporting external resource to do this when required.
  • Support the development and delivery of existing and new reporting, BI & Analytics projects, including the response to client briefs, securing and analysing required data, preparing the story and visualisation, and presenting to internal and external stakeholders where necessary

  • Become familiar with the existing Analytics toolset to utilize on client business, including data visualisation technologies (Power BI, Data Studio), reporting and analysis tools (Microsoft Excel, Google BigQuery, Google Analytics), and Data Integration pillars (SQL, Azure), and build an awareness in clients’ business, systems and ways of working.

  • Work within, and help develop, an open, collaborative, progressive day to day culture within Analytics, Wavemaker and Wavemaker’s clients, and develop strong relationships across the Analytics team, across the wider Journey Activation department and the agency as a whole.

  • Work with the Analytics Director to ensure your direct reports have up to date job descriptions, objectives, development and training plans, and support a schedule of regular communications using where necessary

Required skills / experience:

  • Media, data and technology industry experience and awareness
  • Real passion for data, analytics and technology, and for learning new skills
  • Good communication skills, both within Wavemaker and externally with clients
  • The ability to distil data into insight and valuable information, and to present back findings in a clear, engaging and meaningful way
  • An understanding or awareness of digital media (adserving, cookies, pixels), data visualisation and dashboarding, web analytics, data manipulation and statistical analysis software
  • Some hands-on experience with relevant technologies (e.g., Power BI, Tableau, Data Studio, Datorama, Google Analytics, Advanced Excel, SQL, R)
  • Experience of working within a communications agency and/or client organisation