Branding & Social Media Lead

Justice Digital and Technology London a month ago

Job Title: Branding & Social Media Lead

Salary: £26,411

Contract type: Permanent

Grade: Band D

Number of open roles: 1

Location: London

Hours: 37

Working pattern: Full time

Interviews: Remote

Closing date: 9th February 2021

About the Function

About MoJ Digital & Technology

The Ministry of Justice Digital and Technology team is made up of around 1,100 digital and technology specialists, located throughout the UK. We support the 70,000 staff working within the Ministry of Justice (MoJ) who do important, even life-changing work, with citizens and legal professionals.

Digital and Technology (D&T) is a pioneering team within the Ministry of Justice. We’ve taken the lead in a digital transformation programme which has introduced:

  • New technology including Office 365 and Google docs to enable better collaborative working

  • Agile ways of responsive team working

  • A number of successful citizen-facing online services

  • Data-driven thinking to enable more effective decisions.

These successes have led to us to adopt a functional leadership model so we can better join up digital and technology services across the Justice System and become a smarter, simpler and unified department. Doing this will enable the MoJ to meet business demand and support our users with end-to-end service accountability.

About the Team

This role will report to one of the Engagement Business Partners within the Capability & Engagement Team in the Strategy and Operations function. The purpose of the Capability & Engagement Team, by area, is to:


  • Support various channels to engage and communicate internally with team members and stakeholders or externally with the public to understand their needs and assist the business to respond accordingly

  • Use our engagement channels to support areas in their work to drive key strategies such as Diversity & Inclusion


  • Know what our talent landscape looks like and support the business in creating talent and succession pipelines

  • Provide staff with the opportunities, tools and resources to develop their capabilities

Organisation Design & Development:

  • Support the organisation in the design and development of its structure, teams and people, and its plans to deliver business objectives

  • Maintain, analyse and continuously improve people and role data to enable data-led decision making, and support Organisation Design & Development.


  • Make MoJ D&T an ever-improving place to work

About the Role

Are you social media savvy and have a passion for creating innovative and accessible digital content? Do you believe in yourself and have a hunger for a fresh challenge? then hooray we want you!

This is an exciting opportunity to lead on our social media strategy and build our Digital & Technology brand across multiple online platforms. Using insights and instincts, we want you to push boundaries and deliver compelling and creative content. Let the imaginative juices flow!

This role will be supporting work across our Capability, Engagement and Organisation Design & Development teams. The purpose of the Social Media and Branding Lead is to:

  • Continually develop the social media strategy to increase the D&T brand awareness and increase engagement

  • Manage all our social media channels such as Twitter, Linkedin and YouTube

  • Work closely with our Recruitment Team to develop and manage recruitment campaigns that promote our organisation and culture and allow us support our Diversity and Inclusion agenda

  • Create and manage a reporting dashboard on performance on social media platforms using tools such as Google Analytics

  • Source compelling and engaging multimedia content to promote our organisation

  • Form key relationships with internal stakeholders within D&T as well as forging relationships with external digital and tech communities

  • Implement a content editorial schedule to manage content and plan specific, timely campaigns.

  • Ensure brand consistency in copy through tone, voice and terminology

Other Activities you will be providing support in:

  • Building engagement of the Apprenticeship strategy among individuals, people managers and professions

  • Targeted Diversity and Inclusion activities to build capability

  • Engagement around organisation design and development.

Person Specification


  • Excellent communication skills, both written and verbal

  • Imagination to create visually appealing, multimedia content

  • Strong organisational skills and attention to detail

  • Excellent collaboration skills- building relationships and credibility with people at different levels

  • Driven and enthusiastic

  • Role modelling MoJ D&T values and behaviours


  • Being able to showcase previous eye catching social media content you have worked on

  • Proactively coming up with solutions to problems

  • Ability to manage different workloads effectively while at the same time performing ad-hoc duties

  • Taking ownership of delivering on a task whether on your own or having to work with others

  • Demonstrating your experience and ability in engaging with others and bringing people with you on our journey

  • Proven track record of working with various stakeholders within a large organisation

How to Apply

All candidates must submit a CV and Statement of Suitability (of up to 750 words) which describes how you meet the requirements set out in the Person Specification above.

We recruit using the Success Profiles Framework and will assess your Experience and the following Behaviours during the assessment process:

  • Communicating & Influencing

  • Delivery at Pace

  • Working Together

  • Managing a quality service

Your application will be reviewed and sifted against the Person Specification by a diverse panel.

Successful candidates who meet the required standard will then be invited to a 1-hour panel interview held via video conference.

Should we receive a high volume of applications, a pre-sift based on your Experience and the Delivery at Pace Behaviour will be conducted prior to the sift.


  • 37 hours/week and flexible working options - working from home or remotely, working part-time, job sharing, or working compressed hours.

  • Lots of training and development opportunities with learning platforms such as: Linux Academy, O’Reilly, Pluralsight, Microsoft Learning, Civil Service Learning, GDS Academy, etc.

  • 10% dedicated time to learning and development with a budget of £1000 a year per person

  • Generous civil service pension based on defined benefit scheme, with employer contributions of 26-30% depending on salary.

  • 25 days leave (plus bank holidays) and 1 privilege day usually taken around the Queens’ birthday. 5 additional days of leave once you have reached 5 years of service.

  • Great maternity, adoption, and shared parental leave, with up to 26 weeks leave at full pay, 13 weeks with partial pay, and 13 weeks further leave. And maternity support/paternity leave at full pay for 2 weeks, too!

  • Bike loans up to £2500 and secure bike parking (subject to availability and location)

  • Season ticket loans, childcare vouchers and eye-care vouchers.

  • 5 days volunteering paid leave.

  • Free membership to BCS, the Chartered Institute for IT.

  • Some offices may have a subsidised onsite Gym.

We are an equal opportunity employer and value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

Further Information

Please review the following Terms & Conditions which set out the way we recruit and provide further information related to the role.

If you have any questions please feel free to contact [email protected]