Business Director - Marketing Sciences @ Mindshare - London

Job Overview

2 months ago

Business Director - Marketing Sciences

Mindshare - London

ABOUT THE ROLE


As a Business Director you will be responsible for managing and developing Marketing Science relationships with senior clients (both internal and external). You will be expected to become a trusted advisor to them and will help solve their marketing challenges by diagnosing problems and designing and executing analytical solutions.

You will lead the delivery of analytics and marketing effectiveness projects for clients by supervising teams of analysts – providing business insight, technical leadership, and quality assurance.

In addition to project work, you will also support agency strategists and media planners by providing analytical decision support on day-to-day media planning and optimisation for clients. You will also be responsible for ensuring that insights generated on analytics projects are evangelised and embedded into decision-making.

While you will report into a Client Director, on day-to-day project work, you will be expected to work independently with minimal oversight.

You will also play a key role in new product development. It is important to us to constantly push the boundaries on the use of analytics in marketing. You will use your data science expertise both to improve our core offering in marketing effectiveness (econometrics / MMM) as well as to create new analytical products that we take to market.

Finally, you will also provide line-management to junior analysts, with responsibility for their development and well-being. You will also contribute to the running of the team, taking an active part in key initiatives on issues like process improvement, resource management, team well-being and revenue generation.


ABOUT YOU

Your Background:

  • Numerate / analytical degree such as statistics, econometrics, mathematics, sciences, or economics. Candidates from other backgrounds will also be considered if they demonstrate a high level of competence across all other criteria
  • 8 to 10 years’ experience using analytical methods within an agency / consultancy or marketing analytics team
  • Proven track record of delivering analytical projects for clients


Consultative abilities:

  • Ability to build and grow strong relationships with senior internal and client-side stakeholders to become their trusted adviser
  • Strong problem solver with the ability to understand a client’s marketing and business challenges and provide analytics led consultancy
  • Ability to diagnose marketing challenges, design analytics led solutions and write proposals to pitch them to senior client stakeholders
  • Understanding of marketing / advertising and the ability to communicate recommendations in this arena to clients
  • Ability to quickly pick up and learn the use of business tools to inform decision making. Prior experience / understanding of common marketing tools and systems is a plus
  • Strong presentation skills – both verbal and written. Proficient in communicating complex data led insights in a simple way

Technical skillset:

  • Expertise in two or more of the following analytical skillsets:
    • Econometric modelling / market mix modelling (preferred)
    • Business forecasting
    • Machine learning as applied in a marketing context
    • A/B testing and multivariate testing
    • Quantitative analytics of survey-based data e.g. (segmentation, driver models, multivariate analysis etc.)
  • Coding fluency in R for use in data and analytical work is essential
  • Familiarity and fluency in developing data-led applications in R Shiny (or equivalent) is desirable but not essential
  • Fluency in one or more of the following Python, SQL, VBA, SPSS, Q – also desirable but not essential


Team / people skills:

  • Strong project planning and management skills
  • Able to develop more junior members of team in their technical skills and non-technical abilities with previous line management experience

ABOUT THE MARKETING SCIENCES TEAM


The Marketing Sciences team is charged with accelerating our clients’ growth by integrating data and analytics into marketing decision making. We work with senior marketing and business decision makers to provide analytical solutions for their most pressing marketing challenges. Our role as a team is to:

  • Find creative ways to use data and analytics to uncover powerful marketing insights that drive growth for our clients
  • Design and implement measurement and effectiveness frameworks that drive performance in marketing
  • Develop new analytical products and tools that can identify opportunities for growth and performance improvements in our clients marketing
  • To cultivate a culture of effectiveness in our client’s marketing by evangelising and enabling experimentation, testing and constant learning


ABOUT MINDSHARE

Mindshare is a leading global marketing and media services network with billings in excess of £23billion worldwide. The network consists of 97 offices in 67 countries throughout the USA, Latin America, Europe, Middle East, and Asia Pacific; each dedicated to forging competitive marketing advantage for businesses and their brands.


OUR APPROACH

Technology is changing our lives in astonishing and unimaginable ways and, in media, we are lucky enough to be working at the very heart of this change. However, the way we think about media is vital to unlocking the greatest opportunities for our clients and producing our best work. We define media as the space where content, audiences, data and technology meet.

This media playground is an exciting, vibrant and fast evolving space - a space that’s buzzing with innovation and creativity. A space where new people behaviours, habits and routines are fast emerging.


WORKING FOR MINDSHARE

We invest heavily in staff development- training is extensive from the most junior level with mock pitches, cross-media training, and learning modules in conjunction with the GroupM University. In January 2012 Huddle was launched- an innovative future planning discussion collaborating across our global network. Due to the global pandemic, we found ourselves hosting our first virtual Huddle event in November 2020 which was a big success. Find out more here: www.mindshareworld.com/uk/huddle. The pandemic has allowed us to reassess our office and what we need it for. We will be moving offices around November into Rose Court by Southwark Bridge Road into a new WPP campus building. This will be a modern, flexible and exciting new home for Mindshare, and we will be encouraging our staff to spend around 50% of their time in the office. We are also implementing core hours from 10-4 with flexibility to carry out the remaining 2 hours at times that work for you, e.g 8.30-4.30 or 10-6

COMMITTED TO DIVERSITY AND INCLUSION

Our aim is for Mindshare UK to be the most inclusive place to work in the country! We have a wide range of Employee Resource Groups available for our people to join and be a part of including, Roots, PrideM, Women in Business, Enable, Declassify, Mental Health Allies and Back in the Game. We have created the Collective who are a small group of people with representation from our employee resource groups who work collaboratively to shape a coherent, progressive and deliverable programme of activities that support our goal of complete inclusion.

Similar Jobs

Picture Director

Reach

London

To lead a multi-skilled team, ensuring both digital and print content is of excellent quality and within budget. Free wellbeing apps and coaching support.

Business Development Director

Ascential

London

Actively prospect and develop a qualified new business opportunity pipeline. Actively prospect and develop a qualified new business opportunity pipeline.

Insights Director - Open to UK remote workers

Cision

London

Identify opportunities to grow the sector, work with sales and new business to target those opportunities. As a global leader in PR, marketing and social media…

Wholesale Director

boohoo.com

London

Proven successful track record in building and rapidly expanding a brands’ wholesale/B2B business. Responsibility for the commercials, operational requirements,…

Director, Technology, Media & Telecommunications (TMT), Private Sector Operations, Business Operations, London

Deloitte

London

Developing strategic business models – helping clients determine the optimum business or commercial model using customer centric design principles;

Investment Director – Maternity cover

Nesta

London

Facilitating and co-ordinating the annual business planning process, working closely with all teams across the organisation; drafting content for the 2023…

Personal Assistant

RELX

London

Manage travel, ensuring flights, transfers and hotels are arranged and manage the director’s visa applications if required.

Global Group Director

MG Empower

London

You will be responsible for our business growth by nurturing strategic relationships with existing clients, managing the pipeline of potential clients and…

Personal Assistant

Risk Solutions

London

Manage travel, ensuring flights, transfers and hotels are arranged and manage the director’s visa applications if required.

Alliances and Transformation Zone PR Support (Assistant Director)

EY

London

A passion for current affairs and business news and ideally have past experience of working within PR and communications. To qualify for the role you must have.

Director, Retail and Consumer Transformation

Alvarez & Marsal

London

Focused on enterprise-wide change to help drive EBITDA and/or cash improvement, our highly experienced experts successfully work with clients in strategic…

resilience and security manager

Starbucks

London

Results focused on value add and business benefits. Ability to build long-term business relationships. Competent in business resiliency planning and developing…

Head of Wellbeing

Head Office

London

Work with the Directors of Retail and Director of Supply Chain & Logistics to ensure that propositions are enabling the commercial outcomes of the volume areas…

Coaching Practitioner (EMEIA) - Associate Director

EY

London

Proactive consulting skills that drive business impact; able to interpret business requirements and, where prioritized, co-create the most relevant & pragmatic…

HR Business Partner

L&Q

London

To provide effective HR solutions to people managers across the business. An important aspect of this role will be to work with the HR Team to ensure that…

Business Development Manager

Look Ahead Housing and Care

Westminster

Responsible for ensuring business risks are mitigated and/or escalated appropriately through Look Ahead’s governance channels.

PR Manager

Gaucho

London

The successful candidate needs to have strong experience in and possess solid understanding of hospitality, specifically PR.

Business Development Associate

EF Education First

London

We are looking for someone with at least 1 to 2 years of successful B2B business development experience, who speaks fluent English and at least another European…

Operational Delivery Manager

Risk Solutions

London

The Operational Effectiveness Manager will partner closely with business and wider RELX functions to achieve organisational aims.

Operational Delivery Manager

RELX

London

The Operational Effectiveness Manager will partner closely with business and wider RELX functions to achieve organisational aims.

Director, Statistical Programming

Bristol Myers Squibb

Uxbridge

Proven track record of leading business process transformations and organizational culture change as well as driving programming expertise on programs with…

Director, FM Sales – Credit Sales

Standard Chartered

London

Diligent coverage of the daily flow business meeting all required standards and procedures. Professional with proven track record in Investor sales business and…

Account Coordinator

SGK

London

Build an understanding of SGK and the client's industry, business, and products. They will work with a team of designers to produce the creative work,…

Manager - Risk and Advisory Services

BDO

London

Awareness of compliance, legislative and market issues relevant to client businesses. You’ll also support Directors and Partners with work, build excellent…