Director Global Media Strategy

Brown-Forman London a month ago

With the accelerated expansion of the digital economy and as the lines between the physical and digital worlds continue to merge, Brown-Forman has created a new community called Integrated Marketing Communications (IMC). This new way of working will:

  • Better integrate how we connect and engage with consumers across all forms of media

  • Grow our e-commerce capability to ensure our brands can be purchased in the time, place, and manner most convenient for our consumers

  • Fully optimize our brand assets to have the highest impact on consumers across platforms we own (such as websites) and those we do not (such as social media)

  • Leverage more relevant and timely data to rapidly and continuously adapt our approach to marketing and selling

The Brown-Forman Integrated Marketing Communications Center for Excellence will manage platforms, processes, and best practices, and ensure a linked “ecosystem” across the global IMC community. This new team represents our commitment to digital and e-commerce transformation and will be a growth driver for our brands for generations to come.

“A unique opportunity to define future media strategy for a global company with iconic brands” - SVP, Integrated Marketing Communications, Capabilities & Design.

Meaningful Work From Day One

  • The Global Media Strategy Director role is a part of the Global Integrated Marketing Communications Center of Excellence (CoE) team.

  • The Integrated Marketing Communications Team includes Director level positions in Media Strategy, Inbound Marketing, e-commerce and Digital Performance.

  • This role functions as a subject matter expert on media for Integrated Marketing Communications (IMC) Leaders and Marketing leaders around the world.

  • It is a thought leader for Brown-Forman on the topic of media and drives thinking on linking media to other channels Inbound Marketing, e-commerce and Digital Performance.

  • Principal global contact for Global Media Agency and management of that relationship globally.

  • Key contact (in collaboration with other Global CoE Directors) for Global media partners (e.g. facebook, google etc).

  • Sets direction internally and with our agencies on best thinking on media planning and media measurement.

  • Global media & digital compliance teams would report to this role & would consider changes in media regulation, data protection, content safety, internal B-F guidelines & changes in key platform terms of business & operations.

  • Supports key markets in the development of media and communication planning and optimizes media thinking based on best global thinking and cross-country learning.

You will make a difference by (and be challenged by)

  • Subject Matter Expert on Media providing global guidance and consultancy to markets.

  • Manages Key Global IMC Relationships

  • Provides consultancy & support for market based teams

  • Manages Global Media & Digital Compliance

Stakeholder Management

Global IMC Center of Excellence: This role works closely as part of this team to provide joined up guidance across media, e-commerce, inbound, content and performance analytics

Global Brand & Market IMC Teams: Understands brand growth priorities and strategies as input into the role of media. Provides subject matter expertise and guidance to these teams as well as setting global process & standards. Consults on media topics and where necessary reviews plans and problem solves.

Media AOR & External Partners: Works to maximize our relationships and seek additional value from these relationships.

External Industry Bodies: Represents and evolves Brown-Forman thinking based on knowledge and best in class thinking from external advertising and alcohol bodies.

What You Can Add to the Team

  • 15+ years working client and/ or agency side in media and marketing disciplines including management of multi-country communication plans.

  • Extensive Consumer brand experience in this field is a must for this role ideally in a fast moving consumer goods or luxury brand company (i.e. not a B2B environment).

  • Demonstrated strategic thinking across media, social, on-line video, CRM, search, web-site, data and analytics, content and e-commerce.

  • Strong understanding of marketing principles and brand growth strategy.

  • Managing a team of direct and indirect reports.

  • Evidence of impactful Strategic thinking and complex project management within a communications environment.

  • Experience in working with large media and creative agencies across markets.

What Makes You Unique

Certifications: Broad based business education such as Business Degree or MBA.

Experience:

  • Experience working across markets in consumer communications for a multinational company.

  • Background living and working in different markets (International career track).

  • Ideally a candidate will have a combination of client and agency experience or have extensive experience in client management at the agency side.

  • A career track that has included brand management, insights or another core marketing discipline in addition to media or communications would be a strong plus.

This job opportunity is eligible for remote work

#LI-remote

Business Area: Global Marketing

City: London

State:

Country: GBR

Req ID: JR-00002252