Influencer Relations Manager, EMEA

Amazon UK Services Ltd. London 2 months ago

  • Experience implementing repeatable processes and driving automation or standardization
  • Experience using data and metrics to drive improvements
  • Experience defining and executing against program requirements
  • Experience in program or project management
  • Experience working cross functionally with tech and non-tech teams
About Twitch:
Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. We bring the joy of co-op to everything, from casual gaming to world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, where we bring everyone together to celebrate, learn, and grow their personal interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on Linkedin, Twitter and on our Blog.

About the Role:
We're looking for an Influencer Relations Manager to join our award-winning Brand Partnerships Studio within the Twitch Ad Sales team. You will use your big brain knowledge of Twitch and our creators to identify, negotiate, and contract influencers as part of branded content programs. Working remotely (for now) or from our local office (in the future), you will be intimately involved in multiple creative projects and our client relationships simultaneously. You will apply your expertise to fine tune programs for our advertising clients to be the most interesting, rewarding, and practical for both our creators and our community. While doing so, you will present your findings externally to clients and offer consultation for all things influencer related. You will report to the Influencer Relations Lead and work closely with our Sales team, Creative Strategists and the Partnerships teams.

You Will:
  • You will recommend the best appropriate on platform talent for marquee branded content campaigns, negotiate contracts with talent and agencies, and support your decision with data
  • You will continuously scout new creators on the platform to increase the breadth of talent used in programs
  • You will act as a liaison between the Twitch Ad Sales team and content creators
  • You will assist the Brand Partnerships Studio in the ideation of custom branded content
  • You will be the subject matter expert for all things influencer related both internally and externally
  • You will help update and maintain an influencer database
  • You will cultivate an interest and expertise of trends and best practices for branded content in the digital space
  • Experience working with and managing digital Influencers on behalf of brands, game companies, MCNs, or creative agencies
  • Experience working in an advertising sales environment
  • Vast knowledge of Twitch, its creators, and inner workings of the community
  • Expertise in the games industry and ability to detect upcoming trends
  • Excellent presentation skills, to communicate effectively to both external and internal stakeholders
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