Manager Global Homeplace E-commerce Media

Brown-Forman London a month ago

With the accelerated expansion of the digital economy and as the lines between the physical and digital worlds continue to merge, Brown-Forman has created a new community called Integrated Marketing Communications (IMC). This new way of working will:

  • Better integrate how we connect and engage with consumers across all forms of media

  • Grow our e-commerce capability to ensure our brands can be purchased in the time, place, and manner most convenient for our consumers

  • Fully optimize our brand assets to have the highest impact on consumers across platforms we own (such as websites) and those we do not (such as social media)

  • Leverage more relevant and timely data to rapidly and continuously adapt our approach to marketing and selling

The Brown-Forman Integrated Marketing Communications Center for Excellence will manage platforms, processes, and best practices, and ensure a linked “ecosystem” across the global IMC community. This new team represents our commitment to digital and e-commerce transformation and will be a growth driver for our brands for generations to come.

“This role is a unique opportunity to build a new e-commerce business and manage media strategy for our visitor attractions around the world” - SVP, Integrated Marketing Communications, Capabilities & Design.

Meaningful Work From Day One

  • The Global Global e-com and Homeplace Media Manager role is a part of the Global Integrated Marketing Communications Center of Excellence (CoE) team.

  • The Integrated Marketing Communications Team includes Director level positions in Media Strategy, Inbound Marketing, e-commerce and Digital Performance.

  • This role reports to the Global e-commerce Director as a subject matter expert on global e-commerce and homeplace media for Integrated Marketing Communications (IMC) Leaders and Marketing leaders around the world.

  • It is the global thought leader for Brown-Forman on the topic of homeplace media and e-commerce and drives thinking on performance across all channels of media and e-commerce.

  • In conjunction with the Director of Global Digital Performance in the IMC Center of Excellence defines metrics and best practices in analytics for Global homeplace media and e-commerce and an ongoing culture of learning and optimization.

  • This role is to define best in class global thinking for the role of homeplace e-commerce and media and to maximize value across Brown-Forman.

  • This role reports to the Global Director of e-commerce within the IMC Center of Excellence but also is a key partner to the Brown-Forman Homplace team in media and e-commerce.

You will make a difference by (and be challenged by)

  • Supports the Global e-commerce Director

  • Developing and Implementing Performance Media Plans for Homeplaces.

  • Developing and Implementing Homeplace e-commerce strategy

Stakeholder Management:

IMC Center of Excellence: Global e-commerce Director: This role reports directly to the Global e-commerce director and so will benefit from our total e-commerce knowledge. It will also benefit from expertise in media, search, CRM, websites and data analytics within the IMC CoE group.

Global Homeplace Director and Homeplace Managers: This role works closely with the homeplace team across media and e-commerce in developing plans and “hands on” execution of programs with our agencies and partners..

Media & Creative agencies & External Partners: Works to maximize our relationships and seek additional value from these relationships to our homeplace media and e-commerce strategy.

To thrive in this job, here’s what you should bring ...

Education: Undergraduate Degree or higher.

What You Can Add to the Team

  • 6+ years working client and/ or agency side in media and marketing disciplines including management of multi-country e-commerce plans.

  • Knowledge and experience in e-commerce is a must for this role gained at an international FMCG company, an agency, an e-commerce company.

  • Demonstrated strategic thinking across media, social, on-line video, CRM, search, web-site, data and analytics, content and e-commerce.

  • Overall knowledge of e-commerce and “hands on” experience in running e-commerce / consumer communication programs.

  • Strong understanding of marketing principles and brand growth strategy.

  • Evidence of impactful Strategic thinking and complex project management within an e-commerce / communications environment.

  • Experience in working with large media and creative agencies.

What Makes You Unique

Certifications: Broad based business education such as Business Degree or MBA.

  • Experience working across markets in e-commerce / consumer communications for an international company.

  • Ideally a candidate will have a combination of client and agency / e-commerce experience or have extensive experience in e-commerce management at the agency side.

This job opportunity is eligible for remote work


Business Area: Global Marketing

City: London


Country: GBR

Req ID: JR-00002225