Senior Campaign Strategist

KORNFERRY London 2 months ago

Req Number:
709

Location:
London, United Kingdom

Posted:
5/27/2021


Korn Ferry have a large in-house creative agency who are responsible for creating the global marketing campaigns, from brand to lead generation.

We are looking for a Campaign Strategist to work closely with our Campaign Strategy Director, and other key roles within the marketing team to develop campaign strategies and detailed campaign plans to achieve our ambitious marketing objectives.

The strategist will have either strategy background or can come from client services role ( AD, SAD) with experience in developing b2b campaign strategy.

We are a client first marketing team, and your role will be to develop campaigns that put clients challenges first and build a narrative around how best Korn Ferry can solve these.

You are responsible for developing a communications strategy to tell the story for the product or service. How best to articulate the message at each stage of the funnel? What are the objectives and success metrics? Will you focus more on inbound marketing or outbound marketing? You will determine what channels of distribution to best reach the audience.

Key responsibilities

Design campaign plans, as well as an overarching campaign strategy which unifies the different projects for Korn Ferry marketing strategy.

Very close collaboration with the Head of Brand and VP of Content, in co-ordinating marketing activity to ensure that it is well-informed by the client strategy, and the needs of our key clients, with activities tailored to generate personalised engagement with our key stakeholders in those clients.

Work closely with our Head of Insight to turn data into compelling insights to develop innovative and effective campaign strategies and narratives.

Building client first campaign messaging development – positioning, architecture, reasons to believe at each stage of the funnel.

Develop campaign plans by channel, setting KPI’s and metrics for success.

Leading on large-scale projects and selling ‘big ideas’ to our internal stakeholders.

Crafting and delivering presentations and facilitating workshops at a senior level to best understand the audience and our relationship with them.

Liaising with industry trade bodies and other outside parties, in proactively finding platforms such as conferences, working groups, research projects and other opportunities for us to raise our profile within the industry.

Manage an international budget for marketing and campaign activity, ensuring that spend is supported by well-structured business cases, and that there is an overall plan for how marketing budget is to be spent across the year.

Work with the reporting team to optimise campaign strategy and plans in an agile way to continual improve results and increase marketing ROI.

A thought leader in the marketing team – sharing market-based trends and industry business activity.

/* */· /**/Experience
At least 5 years of experience working with b2b clients in a creative/marketing/digital agency, in a role involving strategy.

/* */· /**/Thorough understanding of digital, data-driven marketing strategies (with a focus on conversion and ROI).

/* */· /**/In-depth understanding of content marketing (particularly written content).

/* */· /**/Experience communicating and providing consultation and advice to clients, including running strategy workshops.

/* */· /**/Experience in working across all channels, paid, owned and earned. Be able to understand how these are used to best affect and work closely with external media agencies and internal managers of ‘owned’ channels to build a campaign plan that reaches our audience effectively.

/* */· /**/Proven record of helping clients achieve results and good ROI through strategic consultation and advice.

  • Experience and interest working with tech and professional service clients
  • Development of relevant messaging to key audiences and businesses
  • Getting into data - whether its paid media performance data, customer data or research data and looking for patterns, trends and insights
  • Helping to inform the creation of and reviewing B2B content - video, social assets, whitepapers

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