Senior Knowledge Analyst - Digital Marketing
WHAT YOU'LL DO
We are seeking a strong candidate with experience and passion to fill a Senior Knowledge Analyst (SKA) role within the MSP Practice, focused on the topic of Digital Marketing. As a Senior Knowledge Analyst within the MSP Practice Area, you will partner with BCG project teams and contribute directly to BCG client work, will be responsible for analyzing and executing digital marketing campaigns for clients. The position will work closely with BCG client teams to monitor and optimize large digital marketing transformation programs. You will also help assess client digital marketing capabilities based on both quantitative and qualitative observations, and work with BCG client teams to develop capabilities that drive client performance.
The Senior Knowledge Analyst will leverage their analytics and marketing toolkit and his/her expertise to support project proposals (e.g. outside-in observations, competitive benchmarking, etc) as well as client case work. You will also contribute to Digital Marketing topic and business development and be responsible for creating and maintaining best-in-class institutional content and knowledge that supports and advances the Digital Marketing topic (e.g. case vignettes, credentials, toolkit evaluations, vendor management, etc).
Successful candidates will possess advanced analytics technical expertise, strong collaborative and execution capabilities, excellent verbal and written communication skills both to expert and non-expert audiences, a practical and flexible mindset, and high attention to detail and work quality. You will join a growing team with a global presence and will work most closely with team members in India.
YOU'RE GOOD AT
- Solving complex client problems through relevant analytical approaches and customized solutions
- Assessing client digital marketing capabilities
- Analyzing the progress of client digital marketing campaigns
- Working closely with clients to understand strategic objectives and design tests/optimize campaigns to improve digital marketing performance and meet the clients' goals
- Interfacing with BCG case and client teams and reporting on results, in a credible and confident way
- Working collaboratively and effectively in a group dynamic often virtually, proficient in agile ways of working
- Flexibility and bringing a curious and creative mindset, open to new things and able to propose innovative ideas
- Ability to navigate complexity and ambiguity
YOU BRING (EXPERIENCE & QUALIFICATIONS)
- Bachelor’s Degree required; Advanced Degree preferred, with demonstrated high academic achievement
Business Analytics, Mathematics, Statistics, Computer Science, IT, Marketing, Computer Applications, Engineering, or related field is required
2-3+ years of industry and or 1-2+ years of consulting professional work experience
- Previous experience at a consulting firm, marketing agency, ad tech firm strongly preferred
- Strong Excel skills required; Experience with common DSP/DMP platforms (Google DoubleClick, etc.), Microsoft Access and/or Alteryx is a plus
- Fluency in French required
Prior experience in a start-up environment is desirable
70% travel expected on average, with consistent up to 80% regularly occurring.
Flexible, self-motivated, and proactive out-of-the-box and critical thinker
Excellent interpersonal and communication skills, fluent written and spoken English
Strong business acumen and problem-solving capabilities
YOU'LL WORK WITH
The Senior Knowledge Analyst will be an integral part of BCG’s MSP Practice and also directly integrate into case teams on client engagements. Like all BCG case teams, you will work with a diverse set of functions across BCG to drive innovative thinking and outcomes for BCG and our clients. Our team is made up of a diverse pool of knowledge positions that allow us to pursue exciting, innovative knowledge careers.
YOU'LL BE TRAVELLING
YOUR EMPLOYEE TYPE IS
YOUR JOB TYPE IS
The Knowledge Team (KT) is a group of functional and/or industry experts leveraging deep domain knowledge to enable insight for case teams and clients. KT members are affiliated to BCG Practice Areas, plugged into the strategic agenda and building and deploying leading edge IP data tools/assets to deliver insight.
BCG's Knowledge Team members are staffed on cases and help co-create insights with case teams and clients through expert perspectives on industry trends, delivery of proprietary data or tools in a particular function and complex research and analysis of market information. KT members also support the PA’s business development and proposals and help to organize and codify the knowledge that enables BCG to deliver superior business value for its clients
WHO WE ARE
Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place.
[email protected] consists of the Knowledge Team (KT), Data & Research Services (DRS) and Knowledge & Collaboration Solution (KCS). KT is a group of experts within respective fields or areas providing industry, functional and geographic expertise to consulting teams. KT members are aligned to Practice Areas, sometimes serving as members of case or project teams. KT offers insight into a topic or function derived from BCG’s knowledge base and case/project experience. The members of our DRS team work alongside consulting team colleagues to bring advanced research capabilities to support projects and clients. KCS team is a cross-functional team equipping BCGers with internal and external knowledge resources and digital collaboration tools, enabling them to work smarter and with increased productivity