Sr. Manager, Strategy & Insights - Europe Flexible
Support the development of long-term global beverage growth strategy of a key global customer and lead the identification & commercialization of actionable, compelling insights which inform the unique, shared brand territories between the customer and Coca-Cola, innovation agenda and ultimately brand and category growth. This role will primarily support key European markets, while also playing a leadership and support role in select global strategic initiatives.
S/he will play a key role in supporting the Collaborative Business Planning process across key markets, partnering with regional and local Marketing & Customer Development stakeholders to identify ‘triple win’ growth opportunities for consumers, TCCC and the customer
S/he will also serve as the voice of consumer, synthesizing actionable consumer/guest insights through compelling storytelling and delivering analytics to inform, support and measure the long-term strategy. This will entail leading primary and syndicated research, best practice sharing and consumer concept and message testing. S/he will be responsible to maintain a consistent routine with customer’s Business Insights leads in the geographic area of responsibility in order to ensure collaboration and alignment on critical opportunities.
Function Related Activities/Key Responsibilities:
Influence OU business plans by informing business objectives, strategies, key initiatives and performance measurements by using insights collected from situation assessment, marketplace information in order to support division portfolio and brand growth targets
Import and export ideas to and from TCCC and TMD Global K&I and Account Management teams to help drive and improve business; play a key role in wiring TMD to TCCC OUs & Platform Services
Lead consumer, market, industry and cultural insights identification to inform the Brand and Category growth strategy in the identified corridors
Develop and lead cutting edge techniques to identify consumer and guest insights relevant to the customer’s division business
Assess attractive consumer opportunities (global or local) that are currently untapped by our brands, company or customer (e.g. new beverage sub-categories, new packaging opportunities, new merchandise categories, new channels of distribution to sell licensed merchandise).
Provide voice of consumer to ensure that business objectives, strategies and goals align with current and future needs of the customer and our joint consumer
Support global innovation agenda for TMD by identifying areas of consumer opportunity that align with customer and OU priorities
Define and play a key role in the definition and tracking of Key Performance Indicators for International Markets—be resourceful and creative and bring ideas and solutions to bridge data gaps using syndicated sources, advanced analytics, etc.
Education Requirements: Bachelor's Degree or equivalent work experience. MBA preferred but not required.
Language Requirements: English written + verbal fluency; fluency in another language a plus but not required.
Related Work Experience:
At least 7 years of marketing and/or growth strategy experience, including direct responsibility for consumer insights and custom research initiatives.
Foodservice and customer experiences are preferred but not a constraint.
Experience in analytics of multiple data sources including consumer, financial and volume
Topical expertise – foodservice.
Business-oriented – familiar with the CPG industry and context, able to detect key implications for the business through analyses.
Leadership and communication skills – able to manage internal and external resources effectively, communicating requirements and goals to ensure success.
Must be a proven team player with the ability to interact with and influence an international team; previous international experience preferred but not required.
Growth Mindset: Demonstrates Curiosity. Welcomes failure as a learning opportunity.
Smart Risk: Makes bold decisions/recommendations.
Externally Focused: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices, or ideas.
Performance Driven & Accountable: Has high performance standards. Outperforms her/his peers.
Fast/Agile: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
Empowered: Proactively brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance. Creative & resourceful with a ‘figure it out’ mentality.
Collaborative: Natural relationship builder who is comfortable and adept at identifying and pursuing opportunities to better ‘wire’ TMD S&I initiatives with broader TCCC initiatives.
Custom Market Research Leadership - Determine appropriate marketing research methodologies, techniques (e.g., quantitative surveys, marketing mix, qualitative, etc.) and survey design in collaboration with agency partners and oversee research projects to ensure relevant and high-quality outputs.
Syndicated Research Analysis - Gather local consumer data, channel and segment information, competitive and demographic information using internal and external resources (e.g., team members, census data, CCT+, CREST, Scarborough, industry publications, customer provided data, in-outlet visits) in order to understand consumer attitudinal and behavioral trends (e.g., brand preference, daily drinkers and brand/package loyalty).
Sales Data Analysis - Gather and analyze customer beverage sales data (e.g., brand package, cup set, package mix, pricing) in order to determine beverage category needs, facilitate marketplace analysis and determine operational needs.
Insights-Based Opportunity Identification – Glean relevant and actionable insights from research results and determine the ‘So-What’/strategic implications for both the customer and Coca-Cola; partner with local marketing stakeholders to translate into market opportunities and initiatives.
Persuasive Executive Storytelling & Strong Written + Verbal Presentation Skills - Prepare & present research results by efficiently communicating critical learnings, insights and conclusions in order to provide actionable recommendations in a concise and inspiring way.
Travel: Up to 25% international travel
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
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